Mercedes-Benz AG is responsible for the global business of Mercedes-Benz Cars and Mercedes-Benz Vans, with over 170,000 employees worldwide. Ola Källenius is Chairman of the Board of Management of Mercedes-Benz AG. The company focuses on the development, production and sales of passenger cars, vans and vehicle-related services. Furthermore, the company aspires to be the leader in the fields of electric mobility and vehicle software. The product portfolio comprises the Mercedes-Benz brand with the sub-brands of Mercedes-AMG, Mercedes-Maybach, Mercedes-EQ, G-Class and the smart brand. The Mercedes me brand offers access to the digital services from Mercedes-Benz.
Mercedes-Benz AG is one of the world’s largest manufacturers of luxury passenger cars. In 2020, it sold around 2.1 million passenger cars and nearly 375,000 vans. In its two business segments, Mercedes-Benz AG is continually expanding its worldwide production network with around 35 production sites on four continents, while gearing itself to meet the requirements of electric mobility. At the same time, the company is constructing and extending its global battery production network on three continents.
As sustainability is the guiding principle of the Mercedes-Benz strategy and for the company itself, this means creating lasting value for all stakeholders: for customers, employees, investors, business partners and society as a whole. The basis for this is Daimler’s sustainable business strategy. The company thus takes responsibility for the economic, ecological and social effects of its business activities and looks at the entire value chain.
Mercedes-Benz Cars
The Mercedes-Benz Cars range covers every passenger car segment: from the urban microcar by smart, to the exclusive product range by Mercedes-Benz and Mercedes-Maybach, to the performance and sports cars by Mercedes-AMG. With Mercedes-EQ, Mercedes-Benz Cars is driving forward the systematic development of alternative drives: the aim is to electrify the entire portfolio by 2022. The company will offer a range of electrified models in each segment, including 48-volt models, a wide choice of plug-in hybrids, and all-electric vehicles with battery. In this way, the Cars division of Mercedes-Benz AG ensures individual mobility for a vast spectrum of customer needs. The company aims to build the world’s most desirable cars.
In 2020, Mercedes-Benz Cars delivered 2,087,200 vehicles, achieving the fifth consecutive year with a wholesale level above two million passenger cars. Since 2016, Mercedes-Benz has maintained its leading global position in terms of sales compared with its core competitors every year.